6 REASONS WHY VIDEO MARKETING IS THE FUTURE OF DIGITAL MARKETING
The era of television and radio marketing is rapidly being replaced by the new powerhouse called “digital marketing”. Internet advertising is capable of showing your services to millions of customers worldwide, every day, as long as it is visible among all the other offers. Advertising costs are also very often much cheaper than in traditional media marketing channels. And currently, video marketing is considered the future of digital marketing.
In 2024, the budget spent on video advertising promises to reach $9.26 billion. Let’s take a look at why video marketing is such an important part of any digital marketing strategy.
#1. VIDEO DOMINATES INTERNET CONTENT!
This year, 82% of global internet traffic was video content. Every month, at least 85% of Internet users watch at least one video online, and at least 54% of consumers are left wanting more video content from their favorite brands and businesses. This is a vast consumer market that craves video content, so it’s no surprise why 87% of marketing professionals use video marketing.
#2. VIDEO ADVERTISING REACHES A WIDE RANGE OF VIEWERS
This year, 82% of global internet traffic was video content. Every month, at least 85% of Internet users watch at least one video online, and at least 54% of consumers are left wanting to see more video content from their favorite brands and businesses. This is a vast consumer market that craves video content, so it’s no surprise why 87% of marketing professionals use video marketing.
#3. CONSUMERS ARE ABLE TO SHARE VIDEO CONTENT
One of the biggest benefits of video marketing, especially on social media, is the ability to share it easily. On social media , videos are shared 12 times more than text and pictures combined. Video content is shared by 92% of mobile internet consumers, and to quote Twitter, videos are retweeted 6 times more than images. Creating sharable content is an important part, given that consumers are sharing this advertising among themselves.
#4. VIDEO ADVERTISEMENTS INCREASE SALES
Prioritizing video marketing will position your business visibility in the digital environment! 73% of consumers emphasize, that a brand’s social media presence has influenced their purchase decisions, while 84% of consumers have noted a brand’s video as influencing their purchase. Clearly, video marketing is financially beneficial, considering that 88% of video advertisors are satisfied with the ROI (Return Of Investment) from their social media campaigns.
#5. VIDEO MAKES YOUR BRAND HUMAN
Video makes communication with the customer much more human than simply written content. By creating a more personal, emotional connection with your audience, you increase the volume of sales and create long-term cooperation with your customers. Customer testimonial videos and tutorial videos are just some of the ways to reach your audience. Another way is to let your customers create content. Your customers know your product better than anyone.
#6. VIDEO ADVERTISING DOESN’T HAVE TO BE EXPENSIVE
Obviously, video content gives the biggest bang for the buck – user reactions, video sharing, and brand development. However, video content does not always have to be expensive. Many business owners think of video ads as television commercials, where it could cost tens of thousands to develop.
Thanks to the Internet, video production is no longer such an expensive and complicated process. The key is to remember the goal you want to achieve through your advertising: growing social media followers, communicating with existing customers or increasing sales. Either way, video will be a powerful tool in your marketing arsenal.
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6 REASONS WHY VIDEO MARKETING IS THE FUTURE OF DIGITAL MARKETING
The era of television and radio marketing is rapidly being replaced by the new powerhouse called “digital marketing”. Internet advertising is capable of showing your services to millions of customers worldwide, every day, as long as it is visible among all the other offers. Advertising costs are also very often much cheaper than in traditional media marketing channels. And currently, video marketing is considered the future of digital marketing.
In 2024, the budget spent on video advertising promises to reach $9.26 billion. Let’s take a look at why video marketing is such an important part of any digital marketing strategy.
#1. VIDEO DOMINATES INTERNET CONTENT!
This year, 82% of global internet traffic was video content. Every month, at least 85% of Internet users watch at least one video online, and at least 54% of consumers are left wanting more video content from their favorite brands and businesses. This is a vast consumer market that craves video content, so it’s no surprise why 87% of marketing professionals use video marketing.
#2. VIDEO ADVERTISING REACHES A WIDE RANGE OF VIEWERS
This year, 82% of global internet traffic was video content. Every month, at least 85% of Internet users watch at least one video online, and at least 54% of consumers are left wanting to see more video content from their favorite brands and businesses. This is a vast consumer market that craves video content, so it’s no surprise why 87% of marketing professionals use video marketing.
#3. CONSUMERS ARE ABLE TO SHARE VIDEO CONTENT
One of the biggest benefits of video marketing, especially on social media, is the ability to share it easily. On social media , videos are shared 12 times more than text and pictures combined. Video content is shared by 92% of mobile internet consumers, and to quote Twitter, videos are retweeted 6 times more than images. Creating sharable content is an important part, given that consumers are sharing this advertising among themselves.
#4. VIDEO ADVERTISEMENTS INCREASE SALES
Prioritizing video marketing will position your business visibility in the digital environment! 73% of consumers emphasize, that a brand’s social media presence has influenced their purchase decisions, while 84% of consumers have noted a brand’s video as influencing their purchase. Clearly, video marketing is financially beneficial, considering that 88% of video advertisors are satisfied with the ROI (Return Of Investment) from their social media campaigns.
#5. VIDEO MAKES YOUR BRAND HUMAN
Video makes communication with the customer much more human than simply written content. By creating a more personal, emotional connection with your audience, you increase the volume of sales and create long-term cooperation with your customers. Customer testimonial videos and tutorial videos are just some of the ways to reach your audience. Another way is to let your customers create content. Your customers know your product better than anyone.
#6. VIDEO ADVERTISING DOESN’T HAVE TO BE EXPENSIVE
Obviously, video content gives the biggest bang for the buck – user reactions, video sharing, and brand development. However, video content does not always have to be expensive. Many business owners think of video ads as television commercials, where it could cost tens of thousands to develop.
Thanks to the Internet, video production is no longer such an expensive and complicated process. The key is to remember the goal you want to achieve through your advertising: growing social media followers, communicating with existing customers or increasing sales. Either way, video will be a powerful tool in your marketing arsenal.