When our paths crossed with the Salt Switch team, we knew we had to show the many possible flavor variations they offer. A lot of fruit, a lot of juice and a lot of color… We decided to show each flavor using a slow-motion camera and doing different experiments with fruits. We combined this with a ride in a proper convertible through Andrejsala. As a result, the client received a brand awareness video, as well as rich content for social media with every flavor available.
To realize this project, we spent more than 40 hours in the studio and one sunny day in Andrejsala. Here you can take a look behind the scenes of the campaign.